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Sep 6, 2015

Gamifying MBA Lessons.

What if one had to the two-year extensive MBA syllabus contained within a single app and you could master it all with swiping your touch enabled smart devices?

Supercell's Hay Day is one such game where it is possible to learn the Management concepts so easily, without a Professor & a hole in your pocket with huge education loans & EMI. Additionally, the game also allows you to be a Jack of all trades and master of ONE.

Here's what I could map from playing the game.

Strategy:
Forward & backward integration, related & unrelated diversification can all be practically seen and played in the game.

Farmhouse:
Cows, Sheep, Goats, Pigs help you rear your raw materials that you can use in various below-mentioned production units and make finished goods. There's an exclusive fishing area that allows you to rear fish, crabs & ducks as well.

Production Units:
Ore smelter, Jeweler, Bakery, Pie Owen, Cake Oven, Soup maker, Coffee house, Candy maker, Honey extractor, Jam maker, Juice maker, Dairy help you prepare various finished goods such as breads, cakes, pies, soups, jams, candy and a lot more that either can be sold out in any of the Point-of-sale (read further).

Inventory Management:
Every player has a Silo & Barn, in which one could store the grains, fruits & end products respectively. There is WIP (work-in-progress) & Finished Goods that get stored in these units. When production exceeds capacity, one could expand the storage with spare parts that are accumulated as bonus points (bonus points - read further)

Order fulfillment: 
There are different ways to fulfill order in this game. Two methods briefly described in Management namely, build-to-stock & build-to-order can be observed in the game. While some orders can be easily managed via stored goods, some are made after the orders are received.

Logistcs:
Train, Truck & Ship are the different modes of logistics are available in the game. I wonder if the game updates would include freight orders in future. The train delivers passengers to your services buildings (read further) and these visitors are available for a span of time. Every 6 Hours on average, the train replenishes the visitors. The boat orders wait for 15 hours average and will leave the dock automatically. Hence these modes of logistics require build to stock order fulfillment. The truck has orders that can wait, where build to order is possible.

Point-of-Sale:
There are multiple points of sale that occur in addition to the above logistics-enabled order fulfillment. There are visitors, to the town and community and global user base that come by to your Stand in your game to buy the stuff you display for sale. Every transaction yields coins & XPs that help the gamer to advance levels with newer production units & items that you'd need to buy for your space.

Advertising:
One could display ads every four minutes for the items that are sold out on your sale stand. These advertisements are listed for level specific fellow gamers who can visit your farm & stand and buy stuff and help your withering plants.

Space optimization:
Everyone is initially given a very small space and the gamers advance and progress and conquer the additional spaces by shelling out yielded land deeds, marker stakes and additional stuff. We could upgrade our service buildings to accommodate additional people and increase our capacity.

Service Building/Businesses:
Service buildings attract the train visitors and there are Bed & Breakfast, Gift Shop, Grocery Store, Spa, Diner, Cinemas etc where visitors place requests to buy items that are stored in your barn. Since there's a recurring 6 hour visitor replenishment (only while logged in status) the order fulfillment needs to be built to stock. It is possible to send out a visitor who's demands are unavailable or cannot be fulfilled.

Extrinsic Motivation:
The service building visitors requests, in instances of complete fulfillment, earns us bonus points. Partial fulfillment doesn't get bonus however ,transaction costs are reaped. Additionally, there are floating trunks and excavated trunks that yields diamonds and coins and other stuff needed to expand space or upgrade buildings.

Community Sharing:
There's a possibility to join a chat enabled forum where fellow gamers could help each other out in boat orders, exchange items via stand sales.

There's still a lot more to be explored that I am yet to discover or my level in the game has not revealed as yet. But, the game is really motivating and compels one to think and solve the daily encounters that an entrepreneur faces.

Do you play Hay Day? Write out and reply your inputs/insights in the comments section.

Finally, Call to Action:
Have you not played Supercell's Hay Day yet? What are you waiting for? Head to your App Store/Play store and download the
game right away.

P.S. Advocacy is a CRM based Mangement Term that means loyal and enthused users spread positive Word of Mouth without being asked for. This post isn't a paid advertisement and is strictly user based review.


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